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EMBA Guest Prof. W.Carney Amazes Students with Marketing Know-how
28.9.2009
Executive MBA Class X deepened their marketing vision this week in 3 days of interaction with BMI guest Prof. William Carney of Instituto de Empresa, where he has been recognised 3 years in a row as this top Spanish school’s best lecturer.
Prof. Carney, a charismatic native of New York and active entrepreneur, led the Operational Marketing module for the current BMI EMBA students, getting top ratings also from them. Participants compared his dynamic lectures to driving a slick Mercedes in fifth gear: you have to stay alert and involved or you will end up off the road.
A former high-level international marketing manager for General Motors, Prof. Carney has also been managing director of the advertising firm Laughing Bear Productions, a member of the advisory board of Atila Investments, and a consultant to such companies as Alcatel, Bull, Statoil, Partek, Philip Morris, Nomura, Nokia, Den Danske Bank and others.
